Cookies
Last updated 21 October 2026
Cookies are small files a website keeps in your browser. We use a few that the site needs to work. Analytics and advertising cookies are off unless you say yes in our cookie banner, and you can change your choice here at any time.
Necessary (always on)
| What | Why | How long |
|---|---|---|
hh_consent cookie | Remembers your cookie choices. | 6 months |
| Your book in progress (browser storage) | Remembers the name, choices and dedication while you make a book (never the photo), so you can come back to it. | 1 day |
| Partner code (browser storage) | If you arrive through a partner’s link, keeps their discount waiting at checkout. You can remove it at checkout. | 30 days |
| Partner sign-in (browser storage) | Keeps partners signed in to their partner page. | Until they sign out |
Analytics (only if you accept)
| Who | Cookies | Why | How long |
|---|---|---|---|
| Google Analytics | _ga, _ga_* | Counts visits and shows which pages and guides people read and how they found us, so we can improve the site. | Up to 2 years |
Advertising (only if you accept)
| Who | Cookies | Why | How long |
|---|---|---|---|
| Google Ads | _gcl_* | Measures which Google adverts lead to orders, and lets us show adverts to people who visited our site. | Up to 90 days |
| Meta (Facebook, Instagram) | _fbp, _fbc | Measures our Facebook and Instagram adverts, and lets us show them to visitors and people with similar interests. | Up to 90 days |
| TikTok | _ttp | Measures our TikTok adverts and lets us show them to visitors. | Up to 13 months |
_pin_unauth, _epik | Measures our Pinterest adverts and lets us show them to visitors. | Up to 1 year |
These companies see which of our pages you visit and what you do on them, for example starting or completing an order and its value. They never receive your child’s photo, your child’s name or your contact details. They use the information under their own privacy policies: Google, Meta, TikTok, Pinterest. We only switch on the ones we use; the banner names them.
Changing your mind
Use the button above at any time. If you turn cookies off, we remove our analytics and advertising cookies from this site. You can also delete cookies in your browser’s settings. For anything else, see our privacy policy or email hello@littlehudhud.com.